Locked — AI-Native Apparel Store
Direct-to-consumer apparel with AI-generated product photography
Project Overview
Locked is a SoftX internal venture: a direct-to-consumer branded apparel store that uses AI-generated product photography. It is built with Next.js and a Neo4j graph database.
The Challenge: Standing Up a Branded Apparel Store
Launching a direct-to-consumer apparel brand means solving for expensive product photography and modelling how products, variants and collections relate — all behind a fast, modern storefront.
Key Pain Points:
Product photography for apparel is expensive and slow to produce
A store needs to model relationships between products, variants and collections
A direct-to-consumer brand needs a fast, modern storefront
The Solution: AI Photography on a Graph-Backed Store
Locked builds its catalogue with AI-generated product photography, models the relationships between products in a graph database, and presents it all through a Next.js storefront.
Our Approach:
Generate product photography with AI to build the catalogue
Model the catalogue in Neo4j to capture product relationships
Build the storefront with Next.js
Key Features
The core capabilities that make it work
AI-Generated Product Photography
Product imagery is generated with AI, reducing the cost and time of a traditional photo shoot.
Graph-Modeled Catalogue
The catalogue is modeled in Neo4j to capture how products, variants and collections relate.
Next.js Storefront
A modern storefront built with Next.js for the direct-to-consumer experience.
Technology Stack
Cutting-edge technologies powering the solution
Frontend
Data
Imagery
Product Highlights
Factual highlights — what the product does and how it is built
Internal SoftX venture (no public URL yet)
AI-generated product photography
Catalogue modeled in a Neo4j graph database
Storefront built with Next.js
More Success Stories
Explore how we've helped other businesses achieve their goals
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